Database storage engine helps you achieve rapid access and high performance
Social Media data for Business Intelligence
Social media isn’t just the new engine-driving business - it’s a game-changer in the quest to understand and target customers better while improving relationships and increasing business revenue. From Business Intelligence (BI) tools to network analysis, monitoring and intelligence, social media applications need a powerful column database to support massive volumes of data and translate them into timely, relevant and usable information for companies.
Enormous data volume challenges database performance
The enormous volumes of data gathered daily in social media applications create special challenges for social media management, including:
- Poor query performance
- Poor data, user and architecture scalability
- Poor data loading performance
- Poor data integration performance
All of these challenges conspire to reduce the query performance of data delivery to the people who need it most. Social media platforms must constantly track insights into audiences, advertising, video, e-commerce and consumer behavior as they create and maintain competitive advantage. Helping brands and publishers understand, measure and respond to online consumers is a data-intensive and time-sensitive business…one that is constantly threatened by the weight of its own data.
Rapid access and high performance for massive data volume
In order to provide actionable insights, social media platforms must live up to the promise of helping companies differentiate brand identities, target audiences and power online strategies.
Calpont InfiniDB is a scalable database storage engine that helps social media companies and platform users achieve rapid access and high performance from data in critical applications, including:
- Social Media Analytics: The ability to measure and optimize content and access performance based on the popularity and relevancy of popular topics while allowing top brand influencers to reach target audiences with knowledgeable insight.
- Social Networks: The capacity to mine transactions, interactions, relationships and connections to identify and forecast influencers that drive purchase decisions using a wealth of data from corporate CRM, SFA and billing systems.
- Web Analytics: The intuitive site design and relevant, targeted content that comes from a deep understanding of user behavior and site structure.
- Social Intelligence: The next level of social media management, social intelligence incorporates customer interaction preferences into a business intelligence framework by tracking visitor access through social providers like LinkedIn, Twitter, and Facebook.
Calpont InfiniDB delivers:
- A scale-out MPP architecture to support growing data demands
- A self-learning, self-managing environment that eliminates the need to create indexes and aggregate tables or tune the database
- Leading-edge query performance and high-speed data loading
- Low ongoing cost of ownership
Take advantage of today’s most powerful social media applications with InfiniDB, the powerfully scalable database storage engine from Calpont. Overcome the business challenges faced by data-heavy applications and the need for near real-time analytics.