Interactive Marketers require near real-time data reporting
Access to customer data isn’t optional for interactive marketers in need of immediate entrée and analytical firepower. Faced with the real demand for rapid response, interactive marketers require a solution to manage and harness the power embedded in their enormous data stores. With data analysis in hand, marketers can execute near real-time optimization of targeting, messaging and reach to current and new audiences. The actionable insight that results can drive the most cost-effective online marketing programs, messaging and channels while maintaining a competitive edge.
Incomplete analytics data challenges
Some growing challenges faced by interactive marketers include:
- Incomplete data and the inability to update ad impression placement, targeting and campaign return on investment
- Poor query performance impact on timely client reporting
- Incomplete analysis of traffic volumes and customer engagement to refine online presence
- Inability to detect leverage across multiple marketing channels
- Difficulty managing multiple data streams from different sources
Data overwhelm reduces campaign performance, return on investment and client satisfaction, hampering ongoing success and making it hard to stay relevant in a market that demands real-time results and swift, agile adaptation.
Rapid access to enormous data volume queries
Rapid access to critical decision and reporting data has become even more of a challenge as the sheer scope and size of measurement and data sources grows. In order to stay in the game, an Interactive Marketing and Ad Serving database must exist to help professionals master an increasingly complex data landscape.
Column database Calpont InfiniDB provides Interactive Marketers and Ad Servers with a high-performance query and data management engine that lets companies quickly refine offers, reconfigure dynamic messaging, and ensure campaign results. Armed with a next-generation analytic database that delivers timely resolution of analyses against enormous volumes of data, interactive marketers can now deliver and track effective micro-targeting tactics like geo-targeting, message sequencing, post-impression activity (click-through), and multi-channel optimization.
Calpont InfiniDB delivers:
- A scale-out, MPP columnar architecture to support massive data demands and analytic granularity
- A self-learning, self-managing environment that eliminates indexes, aggregate tables or database tuning
- Ultra-fast data loading and querying
- Low start-up and ongoing ownership costs
Overwhelmed by exploding data and deep analytic needs? Face your online advertising, marketing, and network challenges with a data management platform that scales and performs with your business.