OnDemand Webinar

Improve Ad Targeting by Widening Your Analytics

June 21, 2011

Jim Sterne
Dubbed the "godfather of web analytics", Jim Sterne has authored several books on Web metrics and optimization. He also produces the eMetrics Marketing Optimization Summit www.emetrics.org and is co-founder and current Chairman of the Web Analytics Association.
 
Jim Tommaney
Jim Tommaney is the CTO of Calpont. He is responsible for driving the InfiniDB technology infrastructure that allows customers to tackle Big Data problems.
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The enormous growth of online advertising information (aka "Big Data") has created a significant opportunity for online business. Increased segmentation, tighter message targeting and the ability to ask more sophisticated questions generate powerful competitive advantage.

But Big Data analytics is not without its challenges. Faster machines and traditional data infrastructures are insufficient to keep pace with the growing amount of granular data, the desire for more analytical flexibility and the need for ever-faster response time.

Jim Sterne and Jim Tommaney explore how new advances in data technology are releasing the analytics bottleneck for better targeting and reach, and present a more innovative technological approach to tackle today’s analytic requirements for online advertising.

What You Will Learn

  • Why advertisers are challenged to leverage the most they can from the attributes they capture.
  • How the power of addressing more attributes in Big Data analysis leads to business success
  • How an Ad Serving company materially improved its reach and frequency analytics by getting more granular around its visitor segments

Who Should Watch?

  • Online Marketers with the desire to boost ad targeting response in record time by improving analytic breadth, depth and performance
  • Analysts and Data Technologists with a need to improve scalable analytic performance, reduce decision latency, and increase dimensional granularity for their Marketers.
InfiniDB
The column-oriented database
for deep analytics